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Beyond the out-of-the-box solution.
The out-of-the-box integration handles one-time actions: create a channel, post a message. Repeatable automation at scale means building and maintaining it yourself. Centro is the no-code productized version of that build. Fully automate your most critical workflows, consistently and reliably, at scale: full channel management lifecycle, two-way automation, and any number of conversations linked to any record.
Automatically trigger workflows through Slack including creating or updating channels, posting messages or threads, custom buttons, and custom platform events. Beyond data updates, Centro supports true two-way workflow automation between Slack and Salesforce.
A Salesforce object that logs every message Centro sends, with status, error code, and message timestamp. Report on it like any object. Select rows and resend.
Link a channel, thread, DM, or single message from Slack, the record page, or Flow, beyond the 1:1 channel-to-record model out of the box. The linked conversation shows on the record page. Reply from Salesforce.
Centro messages carry record fields, action buttons, and forms, and every activity is logged.
Out of the box means the Salesforce App for Slack, Salesforce channels, and the Slack actions in Salesforce Flow. The out-of-the-box integration is one-way, Salesforce to Slack: a user can edit a record from Slack by hand, but nothing in Slack can trigger Salesforce automation. Platform events are standard Salesforce events your Flows can subscribe to, the same mechanism admins already use for other integrations.
| Capability | Centro | Out of the box |
|---|---|---|
| ▾Channel lifecycle | ||
| Create a channel | Centro✓ Yes | Out of the box✓ Yes |
| Rename a channel, preserving full history | Centro✓ YesFor example when an opportunity converts | Out of the box✕ No |
| Add people | Centro✓ Yes | Out of the box✓ Yes |
| Remove people | Centro✓ Yes | Out of the box✕ No |
| Archive a channel | Centro✓ Yes | Out of the box✕ NoNot from automation |
| ▸Record-to-conversation model6 rows | ||
| Channels per record | CentroUnlimited | Out of the boxOne |
| Records per channel | CentroUnlimited | Out of the boxOne |
| Link an existing customer channel | Centro✓ Yes | Out of the box✕ No |
| Link DMs to records | Centro✓ Yes | Out of the box✕ No |
| Link threads and single messages | Centro✓ Yes | Out of the box✕ No |
| Roll up all opportunities' conversations to the parent account | Centro✓ YesPurpose-built | Out of the box✕ No |
| ▸Automation from Salesforce Flow7 rows | ||
| Message customization | Centro✓ YesMerge variables, rich text, markdown | Out of the box✕ NoPlain text you compose |
| Custom action buttons wired to a Flow | Centro✓ Yes | Out of the box✕ No |
| Forms on any object | Centro✓ YesCreate or update records | Out of the box✕ No |
| Reply in thread | Centro✓ YesTimestamp stored automatically | Out of the box✕ NoRequires custom build |
| Update a posted message | Centro✓ Yes | Out of the box✕ NoRequires custom build |
| Synchronous or asynchronous sending | Centro✓ Yes | Out of the box✕ NoRequires custom build |
| Link or unlink any existing channel from Flow | Centro✓ YesLink, unlink, pin | Out of the box✕ No |
| ▸Two-way automation3 rows | ||
| Message events from linked channels | Centro✓ Yes | Out of the box✕ No |
| Reaction events with emoji reaction, user, and message context | Centro✓ Yes | Out of the box✕ No |
| Trigger any Flow from these events | Centro✓ Yes | Out of the box✕ NoWorkflow Builder can call a flow manually |
| ▸Delivery, auditing, and recovery1 row | ||
| Delivery log, reports, and resend | Centro✓ YesMessage Queue object | Out of the box✕ No |
| ▸Conversations on the record page2 rows | ||
| Slack inside the record page | Centro✓ Yes | Out of the box✓ YesMessaging only |
| Slack Connect | Centro✓ Yes | Out of the box✕ No |
| ▸Users and licenses2 rows | ||
| Users without a Salesforce license | Centro✓ YesFrom $4/user/month | Out of the box✕ No |
| Experience Cloud portal users | Centro✓ YesRecords post like any other record | Out of the box✕ No |
| ▸Customer communication2 rows | ||
| Approvals in Slack | Centro✓ Yes | Out of the box✕ No |
| Broadcasts to hundreds of channels or users | Centro✓ Yes | Out of the box✕ No |
| ▸Platform and pricing2 rows | ||
| AI agent in Slack | Centro✓ YesCentroBot | Out of the box✓ YesLicensed and metered separately |
| Price | CentroFrom $15/user/month; non-Salesforce users from $4 | Out of the boxIncluded with supporting licenses. Sales Elevate sold separately. |
The difference is what the action knows about. One sends text. One sends your data model.
Out of the box: compose text, manage timestamps yourself.
Centro: the record, the destination, and what happens next.
The out-of-the-box actions post a message. Threading and edits require a custom timestamp field you build and maintain.
Centro's Flow elements post to a channel, reply in an existing thread, update a sent message in place, send ephemeral messages visible to one user, and send synchronously so the Flow can branch on the result. All from standard Flow screens. No Apex, no Block Kit JSON.
Every automated send creates a Message Queue record, a Salesforce object that logs every message Centro sends, with delivery status, error code, and message timestamp. Build reports and dashboards on it like any other object.
When sends fail, filter to the failed rows, select them, and click Resend. The out-of-the-box actions return a timestamp you must store and manage yourself.
Linked channels put Salesforce into Slack; message and reaction events bring Slack back into Salesforce. Link a channel, a thread, or a single message to any record from Slack, the record page, or Flow. Linked channels show on the record page, and you can reply from Salesforce.
Salesforce channels link a channel to a record. Centro also links individual threads and single messages, so the specific conversation about a deal or case stays with the record.
Teams sunsetting Chatter use linked threads as the record's conversation feed. The discussion happens in Slack and stays visible on the record.
Keep them. Centro adds what they do not cover: a send log you can report on and resend from, threads and single messages linked to records, external partner channels, and users without a Salesforce seat. Centro is priced from $15/user/month, non-Salesforce users from $4. The out-of-the-box integration is included with supporting licenses; Sales Elevate is sold separately.
No. Centro links the channels you already have, and adds threads, single messages, DMs, Slack Connect channels, and users without a Salesforce license.
No. Centro's elements drop into your existing Flows alongside what is already there. Replace a Send Slack Message action where you need threading, updates, or logging, and leave the rest alone. No Apex is required.
Yes. Centro is SOC 2 Type 2 attested since 2022, stores no message content or record data, and delivers through the native Slack message paths, so your existing archiving and supervision tools capture everything. Details are on the Security page.